Hibachi - A Brand Set Ablaze
2025
Client
Hibachi

Awards
Hibachi
Gold Winner in Illustrations
Hibachi
Silver Winner in Branding (All)
Hibachi
Silver Winner in Branding for Restaurants
The Challenge
Hibachi isn’t just a restaurant – with eight locations in Canada, it’s a theatrical food adventure where flames dance, knives sing, and laughter fills the air. But their visual brand identity wasn’t keeping up with the show. It lacked the fire, the soul, and the boldness of their dining experience. So, we reignited it.
We created an entirely new brand identity that’s as daring as the sizzling plates they serve. A sleek, modern logo anchors the design, while playful illustrations, stop motion and striking typography bring a cheeky, energetic tone to every touchpoint. From menus, to a new website, to in-restaurant elements that pull guests into the fun, every detail is infused with personality. It’s bold. It’s dynamic. It’s unapologetically Hibachi.